Market Research


Raamses Rider

Raamses has been at Compassion since 2008. He holds a Ph.D. in Social Psychology from the University of Maryland, and undergraduate and master’s degrees from Virginia Tech and University of Maryland, respectively. He has held applied-research positions since 1996 with organizations such as Focus on the Family, the Pacific Institute for Research and Evaluation, and the Center for Applied Behavior Systems, and has academic-research and teaching experience with the University of Maryland, Colorado Christian University, Hollins University, and Virginia Tech.

Raamses leads our strategic market research program in support of the product line and Compassion brand in the USA. He oversees Compassion’s in-house and outsourced primary research, builds research strategy, supervises research staff, works on all stages of multiple research projects from design to reporting, disseminates research findings to Compassion USA, and collaborates closely with the USA leadership team and marketing stakeholders to apply insights that inform strategic business decisions.

Raamses works remotely from Indianapolis and has three daughters; Lynelle (4 yrs), Aria (14 yrs), and Addison (19 yrs). In his non-work time, Raamses enjoys fast cars, movies, exercise, warm weather, travel, sports (Virginia Tech, especially), and playing with Lynelle (usually with dolls/princesses).

What Raamses enjoys most about research is designing methodologies that can find answers to difficult questions; “going back to his roots” with occasional, complicated statistical analyses; and communicating complex insights in understandable, compelling, and actionable ways.




Lisa Herrera – Hodges

Lisa hold a MS in Industrial Organizational Psychology. She has 20 years of experience in market/employee research. Prior to Compassion, Lisa served as the Manager of Analytics Bureau at the City & County of Denver, Senior Analyst at Focus on the Family, and Manager of Consumer Insights at American Airlines.

She and her husband are high school sweethearts. They have two kids, Isaiah and Isabella. She enjoys time with family, travel, and working out.

What Lisa loves about Market Research, ” I enjoy making complex data easy to understand for those who need to make business decisions. I find working with Compassion leadership exciting as they actually use the findings to improve the ministry.”




Caitlin Smith

I have worked several places after graduating from Taylor University with a degree in Marketing. I started my working career at WAY-FM Media Group. Since that start, I have worked at Enterprise Rent A Car and CEO Forum, Inc. before coming to Compassion. 

I have been married to CJ for 3 years. CJ works in HR at Compassion. We have a 15-month old little girl, Callie, and a dog, Tucker. My parents and older sister and her family live in Indiana. 

My job is a Market Research Analyst I. My supervisor is Raamses Rider. My role entails determining methodology, building and launching surveys, data cleaning and analysts, and delivering a final report for a research project. I read a lot of comments from our constituents and decipher their wants, needs, and pain points.


My claim to fame is that one of my great grandfathers signed the Declaration of Independence. His name was Francis Hopkinson. My middle name is Hopkinson after him.